Strategic from above. Practical in execution.

Next Layer Concepts was founded and is led by Claudia Franken. With 12+ years of experience in B2B marketing, business communication, websites, content, events and creative direction, she helps companies connect marketing more clearly to commercial growth.

NLC is founder-led, but not positioned as a solo freelancer. Depending on the project, NLC brings together specialist expertise across development, advertising, SEO, design, automation and content.